Infographic as a Marketing Channel (Part 2)
I designed my second infographic on Monday for ChallengeJam. Here it is:
Few things I learnt:
- For Facebook sharing, infographic has to be in landscape mode otherwise the words cannot be read as it will be too small
- Students like this sort of small interesting infographic relevant to their lives
- It takes about 3 hours for me to put together an infographic
- Titles should be bigger so it can be viewed from Facebook photo preview to induce clicking.
- Inserting a simple link to the website in the image description does drive traffic to the website
- However, inserting a link to the Facebook page does not induce many people to click Like on the Facebook page
- Having a logo at the bottom of the infographic does not deter people from sharing this infographic
- The buzz was active for about 36 hours before dying off
- This is a very cheap (almost free except for the opportunity cost of time) and effective way to reach out to people.
- Releasing infographic is a great way to tell other people about your product without being too pushy or spammy
Let me share with you some statistics on this infographic experiment combined with an earlier infographic released 3-4 days earlier:
- The above infographic generated 71 Likes and 71 Shares (Likes trailed Shares before catching up, I don’t know why but perhaps it’s because of personal preferences. The effect of people liking or sharing seems to be the same to me since both will appear on the News Feed)
- The earlier infographic of the gender ratio infographic received 41 Likes and 24 Shares in total from 2 versions
- The buzz died off after about 36 hours. (Releasing the infographic at 12pm is a good time as traction carried on throughout the afternoon and into the night before carrying on slowly throughout the next day. However, releasing the earlier infographic on a Friday evening about 7pm is a bad time as the updated version carried less traction)
- The Likes on our Facebook page increased by about 16 after both infographics were released
- Our membership base on the website increased by about 28 (Both our Facebook Like and Membership base were very low in the beginning so in percentage terms, it’s actually an increase of slightly above 50% which was huge for us)
- We have an additional 67 people playing our sample challenge on our website and each new registered member played about 2 out of a maximum of 4 challenges.
This infographic seems to roughly hold true to the 1-9-90 social media rule.
That’s all. Just sharing what I learnt as a newbie in internet marketing and hope you picked up some useful bits from my experimentation. You can read a slightly less-focused Part 1 here.
