Infographic
One of the main challenges surrounding me in building a business is marketing the product to the target customers. If we look at Alex Osterwalder’s business model canvas, this refers to the channel box – How do we reach our target customers?
Of course most people simply fill in this box with social media, Facbook, Google Adwords, Facebook Ads etc. I do the same thinking anything I share on Facebook will get easy traction on my Facebook list since I have a huge Facebook friends base (>1200) with over half UK based.
But really, when I actually sit down to implement the channel aspect, I find it exceptionally hard. Especially so when there is close to or almost no marketing budget (since we have yet to raise any funding). Trying to get people to share your product on Facebook is simply not an easy task. In short, most people simply don’t care.
I made a big error in making a video with SexyFoodie spending considerable amount of time and effort with Cathrine only to see it not having much view or impact. Simply sharing product website links is not effective either nor is it asking people to Like the Facebook page. All these doesn’t work. The call to action via a simple status update is simply ignored by most people.
And it doesn’t help that Facebook News Feed no longer displays all updates anymore. Timing of status updates is also quite important.
I wanted to find out what makes people share things over on social media. Articles I have read pointed to short and simple things that matters to the target customers that are easy to share and are funny. I thought an infographic with a short link to ChallengeJam‘s website would be a useful way to drive some good traffic over. Thus here comes the first infographic that I ever designed in my life. This is an entrepreneurship journey and I will soon learn how effective this short infographic is in generating traffic.






